A simple, non-hormonal daily block for men — whatever your decade.

Midlife doesn’t mean stepping back — it means building routines you can stick to. Prime is made for active men navigating the pull of career, family, and training after 35, who want something straightforward to add to their stack without stimulants or hormones.

Prime is designed for men who want to keep showing up — whether you’re training regularly, trying to stay consistent week to week, or simply prefer a calmer, more natural approach than high-intervention options.

At the core is zinc, which contributes to the maintenance of normal testosterone levels in the blood. Around that, we’ve built a focused blend of amino acids and botanical extracts — chosen for quality, consistency, and how they fit into a modern daily routine.

No noise. No hormones. Just a simple daily addition, built to stack cleanly with your foundation Totem Blocks.

Why these ingredients?

Zinc (citrate)
Zinc contributes to the maintenance of normal testosterone levels in the blood.

L-Carnitine & L-Arginine
Two amino acids included as part of the overall formula design.

Prime Botanical Complex
A focused blend of traditional botanicals — nettle root, Panax ginseng, fenugreek, tribulus terrestris, and horny goat weed — selected for quality, consistency, and to round out a simple, non-hormonal daily routine.

Where applicable, we use standardised extracts and clear labelling so you know exactly what’s in your daily stack.